For Rebel’s new private-label line, GSP developed MSFTS, a brand built to embody Rebel’s disruptive,non-conforming spirit. The post REBEL MSFITS! appeared first on GSP.

Hatch Chicken Co. was born from a simple observation: convenience stores offered chicken as an afterthought when customers wanted it as a destination. The post Hatch Chicken Co. appeared first on GSP.

‹ WORK CHESTNUT MARKET STORE BRANDING We partnered with Chestnut Petroleum Distributors to create a logo with a memorable icon and brand that can evolve into a total store identity package. The new branding is planned to initially impact 55 stores in the northeast and will rollout to dozens of stores the following two-years—69 stores The post CHESTNUT MARKET STORE BRANDING appeared first on GSP.

‹ WORK MAPCO NTI SIGN GUIDE Tennessee-based MAPCO asked GSP to help create a modern, clean-looking signage system that would complement their new stores’ branding, based on their existing colors, patterns, tile, lighting, and store layout. We designed and developed the signage solutions for the coffee, fountain, frozen, grab ‘n go, store front windows, and The post MAPCO NTI SIGN GUIDE appeared first on GSP.

‹ WORK SPORTING KC HEADQUARTERS SIGNAGE BRANDING EXECUTIVE SPACES CHALLENGE Sporting Kansas City, a professional soccer team, was moving to a new corporate office space due to the team’s success and growth. While the new location provided room for nearly 100 employees, it was lacking in branding and team spirit. Sporting KC approached GSP’s Kansas The post SPORTING KC HEADQUARTERS SIGNAGE appeared first on GSP.

‹ WORK CROCS Store Survey Uncovers Thousands in Savings CHALLENGE Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions The post SURVEY DATA REVEALS MARKETING NEEDS appeared first on GSP.