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  • How to Increase Walk-ins in Your Retail Store: 10 Ideas to Drive Footfall
    by Francesca Nicasio on October 3, 2022 at 8:45 pm

    If you’re a brick and mortar merchant, we’re willing to bet that you’re constantly cooking up ways on how to increase walk-ins in your retail store.  After all, more visitors lead to more opportunities to drive sales, which means a higher bottom line and healthier business overall. But how exactly can you drive footfall to your retail location? To answer that, we’ve compiled 10 ideas and examples for how to increase retail footfall. Go through them and try to incorporate these pointers in your retail marketing strategy. 1. Keep up with the seasons — and pop culture Nothing keeps people The post How to Increase Walk-ins in Your Retail Store: 10 Ideas to Drive Footfall appeared first on Vend Retail Blog.

  • 6 Holiday Retail Display Ideas to Try This Season
    by Francesca Nicasio on September 28, 2022 at 9:18 pm

    Unless you’ve been isolated from the retail world all year, then you know that the holidays are (practically) in full swing. Shoppers will soon be flocking to retail stores to purchase everything from Christmas gifts and decor to holiday outfits and supplies.  And while the uptick in traffic is great news for retailers, the holiday season is also the most competitive sales period for stores. This means you need to work extra hard to grab your customers’ attention and drive sales.  One key step to doing that is setting up compelling holiday retail displays. Visual merchandising often serves as the The post 6 Holiday Retail Display Ideas to Try This Season appeared first on Vend Retail Blog.

  • How to Sell More Gift Cards in Your Retail Store: 8 Proven Ways
    by Francesca Nicasio on September 19, 2022 at 4:00 pm

    Gift cards. No matter what type of store you have or how big your business is, you’ll likely benefit from carrying them in your shops. As retail expert Kevin Graff said, “Gift cards are God’s gift to retail.” Why? For one thing, customers who use gift cards tend to spend more. According to a survey by First Data, “respondents who receive either a plastic or a virtual gift card said that they spent an average of $23.41 beyond the original value of the gift card.” Not only that, but shoppers are also more inclined to head to a store if they The post How to Sell More Gift Cards in Your Retail Store: 8 Proven Ways appeared first on Vend Retail Blog.

  • How to Become a Successful Retail Operations Manager: A Guide to Running Multiple Stores
    by Francesca Nicasio on September 12, 2022 at 4:51 pm

    Retail operations managers have one of the most dynamic jobs in the retail industry. But, contrary to popular belief, retail ops managers have a very different gig than store managers. The main difference being that retail operations managers oversee multiple stores and travel from location to location, while store managers are only responsible for one physical store. Their day-to-day responsibilities are also a little different, which we will go into in a minute.  It takes a specific skillset to become a retail operations manager. There’s no formal education that can prepare you for the role. In fact, many working in The post How to Become a Successful Retail Operations Manager: A Guide to Running Multiple Stores appeared first on Vend Retail Blog.

  • Cash Flow Management: How to Improve Cash Flow in Your Retail Business
    by Francesca Nicasio on September 4, 2022 at 4:00 pm

    There’s a reason why cash is often labeled “king”. It’s the very thing that keeps your company going. It keeps the lights on, enables you to pay your staff, and gives you the means to do great things for your customers.  And for obvious reasons, you need to have enough cash flowing through your business in order to survive and thrive. Unfortunately, a variety of factors (the economy, bad business decisions, global pandemics, etc.) have put many retailers in a cash crunch—a situation in which you don’t have enough funds to operate successfully or normally. If you find yourself in The post Cash Flow Management: How to Improve Cash Flow in Your Retail Business appeared first on Vend Retail Blog.

  • What Every Retailer Needs to Know about Running Multiple Stores
    by Francesca Nicasio on August 29, 2022 at 1:00 pm

    Just like most organizations, the success of a retail business relies on the unity and alignment of three critical elements: people, process, and technology. This is especially true when you’re running several retail locations. With multiple moving parts, stores, and teams, it’s essential that you keep every component in sync to ensure that your business runs smoothly. To help you accomplish that, we’ve put together some pointers for keeping your teams, processes, and technologies in line. Go through them below and see how you can apply them in your retail stores: Establishing and documenting solid procedures Repeatable processes are critical The post What Every Retailer Needs to Know about Running Multiple Stores appeared first on Vend Retail Blog.

  • How to Get a Head Start for the 2022 Holiday Season
    by Francesca Nicasio on August 23, 2022 at 12:30 am

    If you work in retail, we don’t need to tell you that the holiday season is a humongous deal. As the industry’s busiest shopping event, it’s incredibly important to put your best foot forward and ensure your business is equipped to serve holiday shoppers.  To that end, we’ve put together a handful of tips to help you do just that.  The importance of starting early Halloween, Thanksgiving, and Christmas may be months away but that doesn’t mean you shouldn’t get a move on with your retail holiday plans.  Consumers are increasingly starting their holiday shopping earlier in the year. Industry The post How to Get a Head Start for the 2022 Holiday Season appeared first on Vend Retail Blog.

  • 5 Ways to Market to Teens in 2022
    by Francesca Nicasio on August 15, 2022 at 8:00 pm

    It’s probably time to update your marketing strategies when it comes to your teen audience. We are officially in full swing of the teen years of Gen Z, a generation that currently ranges from about ages 10-25.  The oldest end of this cohort already command $360B in disposable income, according to Bloomberg. This generation also has very different shopping and consumption habits than millennials. They’ve been shaped by the pandemic, after all.  So if you haven’t made changes to your marketing strategies recently, you’re probably losing out. Let’s take a look at five marketing strategies you need to try to The post 5 Ways to Market to Teens in 2022 appeared first on Vend Retail Blog.

  • Accessibility In Retail: How To Make Your Store More Accessible To People With Disabilities
    by Francesca Nicasio on August 8, 2022 at 10:12 pm

    In the US alone, there are around 61 million adults living with a disability. Over 7 million have an intellectual impairment, while 39 million are struggling with a motor impairment of some kind. Figures like this prompt us to ask: are we doing enough to accommodate the needs of some of our most vulnerable citizens? One area where there is still much progress to be made is in the retail sector. Despite a few notable exceptions, most stores are not particularly accessible to people with disabilities. This can make it difficult for those individuals to do things like shopping for The post Accessibility In Retail: How To Make Your Store More Accessible To People With Disabilities appeared first on Vend Retail Blog.

  • A Business Owner’s Guide to Wearing Multiple Hats
    by Francesca Nicasio on August 1, 2022 at 5:00 pm

    FACT: running a business can be hectic and overwhelming. As the business owner, you often have to take on the roles of CEO, salesperson, receptionist, and more at any given time. It’s no wonder then, that 62% of business owners work longer hours and 42% report feeling overwhelmed. But here’s the good news: there are a number of steps you can take to reduce overwhelm and better manage the multiple “hats” that you’re wearing.  That’s exactly what we’ll cover in this article. You’ll learn how to: gain clarity into the different “hats” or roles required to make your business work; The post A Business Owner’s Guide to Wearing Multiple Hats appeared first on Vend Retail Blog.